This is by far the best campaign according to me this year for Eid.
So this campaign is by none other than the number 1 soft drink in the world
Coca Cola.
The holistic campaign goes around something like this
1. Coke Introduced new labels with space to write messages in an
attempt to spread happiness.
translation: Lend a hand and spread Happiness.
2. Creates a new TVC that explains the campaign ( video posted below)
3. Links one of the major Radio station to promote the campaign
4. Best part: the message contest by Radio Foorti will be used to
send loved ones a special message no matter the distance along with
gifts.
So cute. Now that’s literally about opening happiness. ^_^
