Mother's Day Campaign 2014

I have been waiting for this one for some time now and it's here now.  Yes, it's mothers day tomorrow. I have been eyeing the promotions up till now and it was pretty much about wining a dinner, discount offers.mobile marketing, get likes, votes etc and what not. It seemed all too mainstream to me and up until now I was thinking there was no "out of the box" promotion. Until I bumped into this beauty:

This was amazing and very heart touching. An emotional campaign launched by Magnito Digital to promote the brands of food outlets for the upcoming mothers day. I loved it. It was genuine and ingenious. Hats off guys!

The World Is Ours (The World's Remix) by Coca-Cola

Yes. It's Coca Cola again! I loved what they did with their campaign for FIFA world cup 2014. I loved it. Loved the song being sung in the same rythm in various languages, loved the energy and loved how it brought the whole world together. What's more I loved the fact Bangladesh was also represented here. I think I feel happy already. :D
#worldcup #7billionstars #openhappiness

 Run like you're born to fly. Live like you'll never die. Dare what you dare to dream. And everything in between.

Breaking the Taboo: The Senora Way!

I found this campaign pretty daring and highly needed specially here where such topics and issues are seen as taboos. Good job Senora.

The fact that they took a three way approach to address the issue from three catagory was interesting specially from the ponit of view of the Mom, the Dad and the Teacher.

Coca Cola FIFA 2014

So, the time for FIFA 2014 is almost here. As you can already imagine, the time for some preemptive marketing is also here. I have been watching some of the ads and this caught my attention. It's an TVC made for Coca Cola for the FIFA 2014. So did it really open up happiness for me as I watched it? Follow the link below:

Reaction: I really cannot put my finger on it, but the whole cocacola effect is missing somehow on the ad. Although it's a good ad, I still believe it could have been better. Nevertheless, I really like the narration and the theme "World's Cup".


Credits and rights goes to Applebox Films
 Director: Piplu R Khan 
DOP: Kavin Jagtiani

Agency: Bates CHI and partners
Bates Team:
Abeer Chakravarty
Suraj Vasanthan
Kunal Biswas
Chandrasekhar Saha
Shah Waliul Manzoor
Tanvir Haider Shubho

1st AD: Bayezid Nil
ADs: Tamim, Raka, Anup, Bijaya, Russell
Interns: Ayon, Shoyeb, Farhan
Casting Director: Mohammad Rafi Sumon
Costume: Dilshad Sharmin
Art: Tareq Bablu

Executive Producer: Samaresh Mukherji
Line Producer: Mejbah Uddin Feroz
Production Asst: Dipti
Production Manager: Shamsul Alom
Music: Abhishek Arora
Sound Design: Kenneth Basumatari
Offline: Ernest D'Souza
Colorist: Navin Shetty
Online: Sanjay Chavan