Innovative promotions for Eid (Part 1)

This year Mojo, a soft drink brand of Bangladesh have re launched their previous years' offer once again. I find this promotion quite interesting and out of the box. So basically Eid which means Happiness in other words, is increased by the customs of buying new clothes. For a lot of people this might be something beyond their capability at present market rates. So Mojo comes up with this campaign that would give their customers an offer to get their Eid shopping done. Seems pretty cool to me!

Cutting the clutter of Adulterated Fish

I mean seriously, adding chemicals to induce the life span of everyday food items is just too "yesterday". In Bangladesh you would find these harmful activities being carried out every where almost. Unless of until you are lucky enough to have your own private garden or farm out of the city that ensures your access to unadulterated food.

Recently this superstore called "Unimart" came up with a way to position them in an interesting way when it comes to selling fish.

Behold! An alley of aquariums to hold live fish. Buyers can now chose from a variety of fish while they are alive and swimming in the water of these aquarium. Although it would have been way cool if the customers had the opportunity to catch them with a net ( just my point of view, I am sure a lot of the customers will not be that excited about getting their hands a bit dirty). 

Although this is a neat idea imported from China, where people only buy things that are living, I wonder how they will manage to sell "Ilish" or "Hilsha"fish as they have a tendency to die out the moment they are caught from the sea or rivers. Nevertheless this, from my point of view looks cool. Only question now is will it be effective enough? Let's see!

Ramadan Promotion: Something Different!

Well, honestly a lot of the top notch to medium range hotels/ restaurants/ cafes are already providing various Iftar offers like Buffet with Dinner and special Iftar box and so on. However this particular promotion caught my eye and i found it to be pretty unique.

Behold, a "Midnight Biriyani Buffet"!! Although eating out for seheri or suhur at Puran Dhaka is a nothing out of the usual but here in the is something totally different, i mean all you can eat Biriyani buffet!!! Now that's cutting the clutter. Although I would rather have a decent sleep before suhur and eat home made food with my family, I do believe there are foodies who wouldn't miss such an offer.

Ramadan Promotions! Part 1: The Great Big Iftar

Like all other years we Muslims fast from Dawn to Dusk for one month which leaves the restaurants in a dilemma. How can they cope up with the loss of business for 10 hours or more? Well the idea lies in selling Iftar. However is simply selling Iftar like every other store you can think of, specially when they are all selling the same kind of items, good enough to salvage the business for a months time?

So, it probably started 6 or 7 years back when Pizza Hut, the popular franchise decided to take a different approach for the month. The idea worked like Magic. They started an offer which sounded too good to miss. Pizza Hut started serving all you can eat pizzas and unlimited coke refills. The conclusion? This promotion started drawing out customers from their home and started pouring them into their outlets. That was probably, if I am not wrong, the first time that we started intentionally going out to break our fast, whereas before, this was simply done under unavoidable circumstances.

I can't find the promotion Pizza Hut was offering back then, but I do have the promotional poster they have released for this year. take a look!

Lastly, I would say that although the inflation rate did hit this offer's pricing however there has been complains about slow services and moderate tasting pizza's. However one does not simply stop going to Pizza Hut's Iftar Offer despite the dissatisfaction one faced!

Ramadan Kareem!!

Guess I have been slacking off lately, but I will be posting on the Innovative and Interesting hits and miss for marketing promotions that are directed towards this Holy month of Ramadan, So keep visiting and I promise you can find something worthwhile. Off to sleep for now! Goodnight! :)