So recently
there has been a new player in the ever expanding fruit juice market in
Bangladesh. The brand “I am Real” caught my attention while I was shopping in
my neighborhood’s super store. I thought it was some foreign brand and liked the
packaging very much. The pristine glass bottle, the funky label and the natural
color of the fruit juice peeking through the clear bottle.
What makes it
different from the other brands currently in the market is its mission of
selling 100% natural juice whereas the other brands are all in most cases use artificial
color and flavoring. I also find their marketing approach to be unique in the way
they have positioned themselves. Not to forget their home delivery service
which is pretty cool since they are not yet widely available.
On the downside,
the name is just too clichéd. I know its to the point but still, they should
have come up with a better brand name to expand more in the future. However,
they are still at an infant stage so things are still a bit shaky to predict
their future. However given proper finances and distribution model and a unique
marketing strategy they can secure enough niche to be considered one of the
best juices in the country at the moment. Best of luck!
