"Record-Breaking" Marketing by ROBI !!!

Here's a question for you all, "whats the best day to market yourself as a brand made for a a particular country?"

It's without a doubt a day of national importance, although it might vary across nations, in Bangladesh the victory day is the perfect day for it. While in earlier years it was all about making fancy and heart touching TVC to commemorate the birth of this nation as a free country but what Robi did this year was indeed a benchmark of its very own.

Robi decided to break the record of the largest human flag in the world verified by none other than the Guinness book of records.Here's why this was a really smart move:

1. It was able to create a buzz in the media and many voluteered to be a part of this attempt ( more than 27,000 people volunteered!)

2. It got media coverage literally EVERYWHERE. In all the media there is.

3. Everyone was busy talking about it or atleast knew what was going on unless you live in the jungle with no connection to society what so ever

4. By taking this initiative Robi made a huge impact into the telecom market ( although I am not aware about their sales figure though)

Nevertheless, this was one hell of a clutter cutting campaigns of the year. You guys deserve it. :D

Azad Products - Marketing in Critical times. :P

Prothom Alo & Bangladesh

So the leading daily newspaper came up with a new campaign this year, which without a doubt caught my attention. Lets have a look at the ads ( there are three categories) and then I will proceed with my dissection. :D

AD 1: This one focuses on one of the majority in Bangladesh, the farmers. For those of you who don't understand Bengali, the ad basically portrays a bunch of kids pretending to be kids and playing saying who cares if people goes without any food, then the lead farmer takes the stage and says " this is not kids game, we are the majority, as long as we are here no one will go hungry".
that's more or less the idea.

There are two more installments in this campaign, focusing, yet again majorities of Bangladesh like the students, and the garments workers. ( See the bottom for the videos)

This campaign is called "Poth harabena Bangladesh" or "Bangladesh will not lose it's way/goal". Grey Advertising Agency is the brains behind it.

Dissection: Well, the ads are good. I mean they are touching and kinda moves you to the point ( thanks to the background music) of getting goosebumps. However I am not sure if this is the reality here in Bangladesh. At least not at the moment. Do the majorities really mean something or are we captive under the notion of so called demo--.......maybe later. :p

Enjoy the other two videos. I will be back with more.

AD 2: Student

AD 3: Garments worker (https://www.youtube.com/watch?v=z_-wruYG3Dg )