Free Idea: Valentines Day!

So here is a free idea for everyone! Ever wondered if Valentines day is just another very difficult-to-pass-by-day for singles out there? Needless to say, for the depressed and hopeless romantics who are sucker enough like me not get a date on this particular day. Sure you have done your marketing right, but there is still scope. So this valentine I hope my dear marketeers will be kind enough and consider my insight on this matter. the truth is there is a HUGE chunk of the market being ignored on this HIGHLY MARKETABLE day. Why waste such an opportunity? Get creative. :)

P.S. Häagen-Dazs (ring any bells?)

The Ice cream War is about to Heat up

Here's a small Prediction : ICE CREAM WARS

This summer we have a lot of new entrants into the market of frozen treat and things will heat up for sure. The war is going to intense! Looking ahead for a whole lot of interesting marketing techniques and strategies. So far, based on my analysis, Bellisimo has really done their homework and have impressed me! As for Mi Amore, the market is still there but will they have anything new up their sleeves to take the stage? Igloo just might topple them all through pricing and their Brand Equity. New Players? This summer, the battle will begin. :D

p.s. Will do a full and proper review on this topic once summer is almost over !

Marketing for LOVE!

Behold! The one billboard that successfully broke the clutter one fine day a midst the political uncertainty and a newly elected government. Well, for the foreign readers this can just be another "common" courtship techniques to pop the question to their beloved. However in a country like ours, this was truly a historic moment. Never in my life have I ever come across something is sweet and effective in nature. Not only did the Girl manage to surprise and win over the heart of her Man, but this single billboard took everyone and anyone by storm. Off course there were much discussion, critiquing, chatter about the matter but what no one can turn down the fact about how Bold she was. 

The beautiful couple will soon be tying the knot in this month of love and I wish them all the best for their new life and beyond!

Cheers!