Friday, July 12, 2013

Ramadan Promotions! Part 1: The Great Big Iftar

Like all other years we Muslims fast from Dawn to Dusk for one month which leaves the restaurants in a dilemma. How can they cope up with the loss of business for 10 hours or more? Well the idea lies in selling Iftar. However is simply selling Iftar like every other store you can think of, specially when they are all selling the same kind of items, good enough to salvage the business for a months time?

So, it probably started 6 or 7 years back when Pizza Hut, the popular franchise decided to take a different approach for the month. The idea worked like Magic. They started an offer which sounded too good to miss. Pizza Hut started serving all you can eat pizzas and unlimited coke refills. The conclusion? This promotion started drawing out customers from their home and started pouring them into their outlets. That was probably, if I am not wrong, the first time that we started intentionally going out to break our fast, whereas before, this was simply done under unavoidable circumstances.

I can't find the promotion Pizza Hut was offering back then, but I do have the promotional poster they have released for this year. take a look!

Lastly, I would say that although the inflation rate did hit this offer's pricing however there has been complains about slow services and moderate tasting pizza's. However one does not simply stop going to Pizza Hut's Iftar Offer despite the dissatisfaction one faced!


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