Wednesday, December 4, 2013

Prothom Alo & Bangladesh

So the leading daily newspaper came up with a new campaign this year, which without a doubt caught my attention. Lets have a look at the ads ( there are three categories) and then I will proceed with my dissection. :D


AD 1: This one focuses on one of the majority in Bangladesh, the farmers. For those of you who don't understand Bengali, the ad basically portrays a bunch of kids pretending to be kids and playing saying who cares if people goes without any food, then the lead farmer takes the stage and says " this is not kids game, we are the majority, as long as we are here no one will go hungry".
that's more or less the idea.

There are two more installments in this campaign, focusing, yet again majorities of Bangladesh like the students, and the garments workers. ( See the bottom for the videos)

This campaign is called "Poth harabena Bangladesh" or "Bangladesh will not lose it's way/goal". Grey Advertising Agency is the brains behind it.

Dissection: Well, the ads are good. I mean they are touching and kinda moves you to the point ( thanks to the background music) of getting goosebumps. However I am not sure if this is the reality here in Bangladesh. At least not at the moment. Do the majorities really mean something or are we captive under the notion of so called demo--.......maybe later. :p

Enjoy the other two videos. I will be back with more.

AD 2: Student

AD 3: Garments worker (https://www.youtube.com/watch?v=z_-wruYG3Dg )




No comments:

Post a Comment