Here's a question for you all, "whats the best day to market yourself as a brand made for a a particular country?"
It's without a doubt a day of national importance, although it might vary across nations, in Bangladesh the victory day is the perfect day for it. While in earlier years it was all about making fancy and heart touching TVC to commemorate the birth of this nation as a free country but what Robi did this year was indeed a benchmark of its very own.
Robi decided to break the record of the largest human flag in the world verified by none other than the Guinness book of records.Here's why this was a really smart move:
1. It was able to create a buzz in the media and many voluteered to be a part of this attempt ( more than 27,000 people volunteered!)
2. It got media coverage literally EVERYWHERE. In all the media there is.
3. Everyone was busy talking about it or atleast knew what was going on unless you live in the jungle with no connection to society what so ever
4. By taking this initiative Robi made a huge impact into the telecom market ( although I am not aware about their sales figure though)
Nevertheless, this was one hell of a clutter cutting campaigns of the year. You guys deserve it. :D
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