Here's a small Prediction : ICE CREAM WARS
This summer we have a lot of new entrants into the market of frozen treat and things will heat up for sure. The war is going to intense! Looking ahead for a whole lot of interesting marketing techniques and strategies. So far, based on my analysis, Bellisimo has really done their homework and have impressed me! As for Mi Amore, the market is still there but will they have anything new up their sleeves to take the stage? Igloo just might topple them all through pricing and their Brand Equity. New Players? This summer, the battle will begin. :D
p.s. Will do a full and proper review on this topic once summer is almost over !
This summer we have a lot of new entrants into the market of frozen treat and things will heat up for sure. The war is going to intense! Looking ahead for a whole lot of interesting marketing techniques and strategies. So far, based on my analysis, Bellisimo has really done their homework and have impressed me! As for Mi Amore, the market is still there but will they have anything new up their sleeves to take the stage? Igloo just might topple them all through pricing and their Brand Equity. New Players? This summer, the battle will begin. :D
p.s. Will do a full and proper review on this topic once summer is almost over !
No comments:
Post a Comment