Friday, August 29, 2014

Free WiFi : adding value or taking value?

So this is one of the shops that I regularly travel past. What caught my attention was not only the SALE promotions but the second picture.
See this picture? this is taken from just beside the shop an as you can see there are a handful of people standing there doing something very attentively. Nope, they are not eagerly waiting for getting inside the shop or staring at a monkey ( that's what i presumed ) but they are using the free WiFi being given off from the shop.
NOTE:
Don't offer free WiFi in shops where the customers are not going to check-in or spend at least an hour waiting for the order to arrive. While it does work for restaurants ( even then they end up shuffling the WiFi passwords to stop pirates ) it probably will not work for a shop selling shoes and are on sale. 
Sorry to be a bit harsh, but this is just a waste of money. It would be better if this money was spent in some other way that would add value to the customers.


No comments:

Post a Comment