I would like to start by saying, thank you! Thank you for coming up with this campaign, this idea and being brave enough to go against the tide and present a FRESH and much needed look into the age old concept about being fair.Being a girl in this part of the world, I am more than aware about the situation and these scenes are something any Asian girl can relate to.
I know this single ad will not be able to change our perspective on the complexion for girls in our country but it's worth a try. Who knows!
Let's hope this is not the end of this great initiative rather let this be a start. I would be more than delighted to find Meril splash coming up with a strong and headstrong campaign and it would be fun to watch a Local Brand do something like this. I mean Dove did do transform into one of the most talked about brand in the beauty industry. Would it be worth a shot for Meril? Hope so!
I know this single ad will not be able to change our perspective on the complexion for girls in our country but it's worth a try. Who knows!
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