If you are anywhere near Facebook then you are bound to come across a viral video called the Ice bucket challenge. This initiative was taken by an ALS diagnosed American to raise awareness about this little known deadly disease.
So those of you who don't know, let me explain!
1. you get nominated by someone who has taken the challenge
2. You take the challenge - pour a bucket of ice water in your head (this mimics the feeling that ALS patients get due to the disease) and/or Donate to the cause
3. Nominate someone to take up the challenge
So love it or hate it, this thing is something you can't just ignore!
Although there is much chaos and arguments about taking this challenge and what not, I believe the initiative had served it's purpose well, i.e. raise awareness. I mean just a month back no one had a clue what ALS was. that's the beauty of viral videos in the seemingly shrinking world of internet! If you don't believe me go check your newsfeed flooding with tons of Bangladeshi taking on the challenge and even popular figures like Shakib Al Hasan, Sajib Wazed Joy and Ananta Jalil have all been nominated!
P.S. small insight: It seems 90% of Bangladeshi households consists of a red bucket. :p
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